Hey, I am Tsvetina.

Product designer
living the essence of design

Product
designer

My design philosophy centers on understanding people. I create human-centered experiences that make a real impact, bridging the gap between user needs and business goals through accessible and intuitive design.

Featured work

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UX/UI design

Sustainable marketplace UX Case study

Connecting ethical brands with eco-conscious people.

Case study

Visit prototype

Product design

Employee benefits network

A benefit program that combines exclusive discounts with valuable perks for enhanced employee satisfaction.

Case study

Visit website

Product design

Recipe and ingredient management system

Web application that helps manage recipes, restock ingredients and prioritize tasks for restaurant operations.

Case study - presented upon request

UX/UI design

Insurance policy management

Mobile app that help users manage their insurance policies effectively.

Case study - presented upon request

UX research

Leapify - team optimization and agile coaching

Guiding AlphaStream's team in optimizing workflows and adopting agile practices.

Case study

Brand identity and design

Brand identity for a cosmetic brand

Complete branding, design and 3D visualization for Flora - organic beauty products.

Case study

Web design

Boocklub

Connecting Women Through Monthly Reading Events

Archived

Services

I am dedicated to expanding my knowledge and expertise in my field. Throughout my career, I've acquired various skills, which I continue to perfect.

UX design and research

Conducting thorough research, analysis and interviews to fully understand business goals and balance them with user needs.

UX design and research

Conducting thorough research, analysis and interviews to fully understand business goals and balance them with user needs.

UX design and research

Conducting thorough research, analysis and interviews to fully understand business goals and balance them with user needs.

UI and visual design

Teaming up with stakeholders and developers to design and refine prototypes, interfaces, and navigation for improved user experience.

UI and visual design

Teaming up with stakeholders and developers to design and refine prototypes, interfaces, and navigation for improved user experience.

UI and visual design

Teaming up with stakeholders and developers to design and refine prototypes, interfaces, and navigation for improved user experience.

Mobile Apps

Creating easy-to-use mobile apps for Android and iOS, focusing on accessibility and meeting user needs by working closely with stakeholders and developers.

Mobile Apps

Creating easy-to-use mobile apps for Android and iOS, focusing on accessibility and meeting user needs by working closely with stakeholders and developers.

Mobile Apps

Creating easy-to-use mobile apps for Android and iOS, focusing on accessibility and meeting user needs by working closely with stakeholders and developers.

Web Design

websites and landing pages with a clean, straightforward approach and using mainly no-code tools.

Web Design

websites and landing pages with a clean, straightforward approach and using mainly no-code tools.

Web Design

websites and landing pages with a clean, straightforward approach and using mainly no-code tools.

Spezialization

Figma

UX/UI Design & Prototyping

Framer

Web design & development

HotJar

UX tool

Maze

Unmoderated testing

Adobe Creative Cloud

Creative assets

Slack

Communication

Spezialization

In addition to my bachelor's degree in Business Informatics and Communications, I have been specializing in UX/UI design for the past two years,

UX / UI Design

Telerik Academy

UX / UI Design

Telerik Academy

UX / UI Design

Telerik Academy

Graphic design

UX / UI Design

Graphic design

UX / UI Design

Graphic design

UX / UI Design

Understanding of research methods

University of London

Martin T.

University of London

Martin T.

University of London

User experience research and design

University of Michigan

User experience research and design

University of Michigan

User experience research and design

University of Michigan

Conduct UX research and test early concepts

Google

Conduct UX research and test early concepts

Google

Conduct UX research and test early concepts

Google

Javascript, basic course

Software University

Javascript, basic course

Software University

Javascript, basic course

Software University

Background

I've worked with companies and clients, mainly as a freelancer. I enjoy collaborating with clients who appreciate the importance of good design.

Product designer

Freelance

2023 – Now

Product designer

Freelance

2023 – Now

Product designer

Freelance

2023 – Now

UX researcher

Internship

2023

UX researcher

Internship

2023

UX researcher

Internship

2023

Graphic designer

Freelance

2022-2023

Martin T.

Freelance

2022-2023

Martin T.

Freelance

2022-2023

About

Hi, my name is Tsvetina.
I’m Product and UX/UI designer with background in business and technology. I specialize in creating engaging user experiences through interactive design. I am deeply passionate about using my creative skills to collaborate on innovative and meaningful projects that make a genuine impact.